How to Create Your Own Physical Video Products

There is a myth among those who have never made a

video that all you need to do is pick a topic, turn on the

camera and start talking. And if you're a polished speaker

well versed on your topic, that might even be true. But for

most of us, you need to have a game plan before you

start recording.

Start with who you are and why they should listen to you

on this topic. Are you an expert? Have you interviewed

experts? Have you studied your topic? Whatever it is that

makes you an authority, place it right up front at the

beginning to build your listener's confidence in you.

Next, discuss the problem. Is your video on how to get

traffic? Then the problem fairly obvious – no traffic = no

sales. Is your product on skincare? Talk about the trials

and tribulations (which are very real) of having bad skin.